This is coming out of left field but here it goes. Since I am part of the customer service/sales industry, I want to throw this out there.
Customer service is the life blood of any organization. Everything flows from it and is nourished by it. Customer service is not a department, it is an attitude. Now, you can also look at it this way. Fanatical customer service is not a single act. Rather it is a habit that is practiced every moment of the day.